History

UVA Memorial Poster

The original RUN IN THE NAME OF LOVE was held in Charlottesville, VA, a benefit race memorializing Brian James Love, an outstanding young man from Carmel, CA. Brian was a scholar, musician, athlete and leader. He was captain of the University of Virginia’s snowboarding team. During team practice one afternoon he hit a tree and died instantly, three months prior to graduation.

Brian had been secretly training to run his first marathon to surprise his “marathoner mom.” In an effort to capture his generous spirit and contagious energy, the students, led by Melissa Georges, honored Brian and his dedication to the university and the community by organizing and participating in the first Run in the Name of Love 5K.

First Race Director Melissa Georges and Assistant Director Takayo Kajino

Charlottesville's last Run in the Name of Love Race Director David White with Mayor Dave Norris

UVA Student ready to Run in the Name of Love

The proceeds were donated to the Arc of the Piedmont, an area charity with which Brian had been associated in life. The Arc of the Piedment is a non-profit organization providing advocacy, hope and support for people of all ages with intellectual and developmental disabilities. Significantly, Brian had volunteered his time and services to this organization and had risen money through student government to further its cause.

Brian’s mother, Susan Love, traveled to the university to lead the students in the race every year of its existence. However, she had a dream and a goal to move the race from the East Coast to Brian’s hometown. Through dedication and determination her dream is now a reality.

And with the creation of this celebration in Brian’s hometown, Run in the Name of Love has expanded in scope. All participants are encouraged to “Run in the Name” of someone they love, either as a memorial or as a tribute to someone who is loved in life.

You are invited to share the name, a message and a photo of the individual for whom you are running or walking “in the name of” in the on-line Tribute Book.